Self Assessment

Highly motivated, analytical thinking professional with over 5 years of experience together in market research, strategy consulting and nike running shoesdigital marketing. Extensive project experience in various B2B and B2C industries in China. Fields of expertise include project / team / client management, primary and secondary research, quantitative and qualitative analysis, report / presentation preparation, and digital marketing account managementManage project execution and team of Analysts and Researchers in market consulting projectsAnalyze and extract key trends / recommendations and develop strategy with teamScope projects; produce high quality deliverables (Word and PPT) and edit output
Conducted secondary and primary market research (in-depth interviews, consumer surveys)Interact and correspond with client; manage client expectation and work planManage leads and prepare proposalsDesign and conduct internal training to the teamSupport Partner in client presentationsContributed articles to company external newsletterExecute over 20 projects in China covering various naturesnike trainers
(e.g. market study, strategy development, market opportunities and assessment, competitor intelligence, due diligence, consumer survey, B2B meeting set up and factory visit, etc.)Experience in multiple industries including industrial products, environmental & energy, consumer products, IT & high-tech, medical devices, automotive, food & beverages, niche B2B sectors, etc. Managed dozens of internet marketing projects, including website design and construction, online (and offline) marketing campaigns, media buying and virus marketingBrainstormed with multi-functional teams for marketing campaign ideas and web structureHeld exhibitions,cheap nike shoes
road shows, PR events, etc.Analyzed results from the website maintenance and online marketing projectsCommunicated clients’ needs to internal production team and maintained client relationshipManage leads and prepare proposalsCo-operated with multiple PR, advertising, and event agenciesProject experience in IT & high-tech, automotive and FMCG industries